Online Identity Management
The internet is a valued platform the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want only some parts of your life revealed. How is this possible?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
There is definitely an identity issue in Michael Bullard situation. Is it possible for him to control what appears on search engines? Can he filter what appears? There is a way around this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.